{"id":532,"date":"2026-09-20T18:56:28","date_gmt":"2026-09-20T16:56:28","guid":{"rendered":"https:\/\/content-refresher.com\/blog\/?p=532"},"modified":"2026-09-20T18:56:35","modified_gmt":"2026-09-20T16:56:35","slug":"%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba","status":"publish","type":"post","link":"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/","title":{"rendered":"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 SEO \u0434\u043b\u044f e-commerce \u043d\u0430 2026 \u0440\u0456\u043a"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">\u0423 2026 \u0440\u043e\u0446\u0456 \u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u0440\u043e\u043a\u0456\u0432 \u043c\u0438 \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u043b\u0438\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u043e\u0431\u043c\u0456\u043d: \u043c\u0438 \u0434\u0430\u0432\u0430\u043b\u0438 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u044f\u043a\u0456\u0441\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0430 \u0432\u043e\u043d\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b\u0438 \u0434\u043e \u043d\u0430\u0441 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0456\u0437 \u0432\u0438\u0441\u043e\u043a\u043e\u044e \u0433\u043e\u0442\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u043a\u0443\u043f\u0443\u0432\u0430\u0442\u0438. \u0426\u044f \u0435\u043f\u043e\u0445\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u043b\u0430\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041b\u0430\u0441\u043a\u0430\u0432\u043e \u043f\u0440\u043e\u0441\u0438\u043c\u043e \u0443 \u00ab\u0412\u0435\u043b\u0438\u043a\u0435 \u0440\u043e\u0437&#8217;\u0454\u0434\u043d\u0430\u043d\u043d\u044f\u00bb (The Great Decoupling) \u2014 \u043d\u043e\u0432\u0456 \u0440\u0435\u0430\u043b\u0456\u0457 \u0440\u0438\u043d\u043a\u0443, \u0434\u0435 \u043e\u0431\u0441\u044f\u0433\u0438 \u043f\u043e\u0448\u0443\u043a\u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c, \u0430\u043b\u0435 \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043a\u043b\u0456\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u0442\u0440\u0456\u043c\u043a\u043e \u043f\u0430\u0434\u0430\u044e\u0442\u044c. \u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u0428\u0406 \u0442\u0430 \u0441\u0442\u0440\u0456\u043c\u043a\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0437\u043c\u0443\u0448\u0443\u044e\u0442\u044c \u043a\u043e\u0436\u0435\u043d \u0431\u0440\u0435\u043d\u0434 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0430\u0431\u043e \u0437\u0456\u0439\u0442\u0438 \u0437 \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0456\u0457.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438 \u0433\u043e\u0442\u043e\u0432\u0456 \u0432\u0438 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438, \u0449\u043e \u0441\u0430\u043c\u0435 \u0433\u043e\u0432\u043e\u0440\u044f\u0442\u044c \u0446\u0438\u0444\u0440\u0438 \u043f\u0440\u043e \u0432\u0438\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0443 2026 \u0440\u043e\u0446\u0456? \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u043e\u0437\u0431\u0438\u0440\u0430\u0442\u0438\u0441\u044f.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%A2%D0%BE%D0%BF-5_%D0%BD%D0%B0%D0%B9%D0%B1%D1%96%D0%BB%D1%8C%D1%88_%D0%BF%D1%80%D0%B8%D0%B3%D0%BE%D0%BB%D0%BE%D0%BC%D1%88%D0%BB%D0%B8%D0%B2%D0%B8%D1%85_%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D1%87%D0%BD%D0%B8%D1%85_%D0%B4%D0%B0%D0%BD%D0%B8%D1%85_%D1%83_%D1%81%D1%84%D0%B5%D1%80%D1%96_e-commerce\" >\u0422\u043e\u043f-5 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u043f\u0440\u0438\u0433\u043e\u043b\u043e\u043c\u0448\u043b\u0438\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0443 \u0441\u0444\u0435\u0440\u0456 e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%A6%D1%96%D0%BD%D0%B0_%D1%96%D0%B3%D0%BD%D0%BE%D1%80%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F_%D1%82%D0%B5%D1%85%D0%BD%D1%96%D1%87%D0%BD%D0%BE%D0%B3%D0%BE_SEO_%D1%82%D0%B0_UX\" >\u0426\u0456\u043d\u0430 \u0456\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e\u0433\u043e SEO \u0442\u0430 UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%9D%D0%B5%D0%BF%D0%B5%D1%80%D0%B5%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B9_ROI_%D0%BE%D1%80%D0%B3%D0%B0%D0%BD%D1%96%D1%87%D0%BD%D0%BE%D0%B3%D0%BE_%D0%BF%D0%BE%D1%88%D1%83%D0%BA%D1%83\" >\u041d\u0435\u043f\u0435\u0440\u0435\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0439 ROI \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0448\u0443\u043a\u0443<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%93%D0%B0%D0%BB%D1%83%D0%B7%D0%B5%D0%B2%D1%96_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8_%D1%82%D0%B0_%D0%BA%D0%BE%D0%B5%D1%84%D1%96%D1%86%D1%96%D1%94%D0%BD%D1%82%D0%B8_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D1%96%D1%97\" >\u0413\u0430\u043b\u0443\u0437\u0435\u0432\u0456 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438 \u0442\u0430 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%A8%D0%86_%D1%82%D0%B0_%D0%BC%D0%B0%D0%B9%D0%B1%D1%83%D1%82%D0%BD%D1%94_%D0%B1%D0%B5%D0%B7_%D0%BA%D0%BB%D1%96%D0%BA%D1%96%D0%B2_Zero-Click\" >\u0428\u0406 \u0442\u0430 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0431\u0435\u0437 \u043a\u043b\u0456\u043a\u0456\u0432 (Zero-Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%9D%D0%B0%D0%B9%D0%BA%D1%80%D0%B0%D1%89%D1%96_%D0%BF%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D0%BA%D0%B8_%D0%BD%D0%B0_2026_%D1%80%D1%96%D0%BA\" >\u041d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 2026 \u0440\u0456\u043a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%92%D0%B8%D1%81%D0%BD%D0%BE%D0%B2%D0%BA%D0%B8\" >\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/content-refresher.com\/blog\/uk\/%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0-seo-%d0%b4%d0%bb%d1%8f-e-commerce-%d0%bd%d0%b0-2026-%d1%80%d1%96%d0%ba\/#%D0%A7%D0%B0%D1%81%D1%82%D1%96_%D0%B7%D0%B0%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%BD%D1%8F\" >\u0427\u0430\u0441\u0442\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A2%D0%BE%D0%BF-5_%D0%BD%D0%B0%D0%B9%D0%B1%D1%96%D0%BB%D1%8C%D1%88_%D0%BF%D1%80%D0%B8%D0%B3%D0%BE%D0%BB%D0%BE%D0%BC%D1%88%D0%BB%D0%B8%D0%B2%D0%B8%D1%85_%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D1%87%D0%BD%D0%B8%D1%85_%D0%B4%D0%B0%D0%BD%D0%B8%D1%85_%D1%83_%D1%81%D1%84%D0%B5%D1%80%D1%96_e-commerce\"><\/span><strong>\u0422\u043e\u043f-5 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u043f\u0440\u0438\u0433\u043e\u043b\u043e\u043c\u0448\u043b\u0438\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u0443 \u0441\u0444\u0435\u0440\u0456 e-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043d\u0430\u0440\u0430\u0437\u0456 \u0440\u0443\u0439\u043d\u0443\u0454\u0442\u044c\u0441\u044f \u0437 \u043e\u0431\u043e\u0445 \u0431\u043e\u043a\u0456\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u0435 \u0442\u0440\u0430\u0444\u0456\u043a \u043d\u0430\u0433\u043e\u0440\u0456 \u0442\u0430 \u0441\u0442\u0456\u043a\u0430\u0454\u0442\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f\u043c\u0438 \u0432\u043d\u0438\u0437\u0443. \u041d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0438\u043c\u0438 \u0454 \u0432\u0442\u0440\u0430\u0442\u0438?<\/p>\n\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 (E-commerce)<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>AI Overviews \u0441\u043a\u043e\u0440\u043e\u0442\u0438\u043b\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0456\u0432 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456\u0437 1-\u0457 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0456\u0439 \u0432\u0438\u0434\u0430\u0447\u0456 \u043d\u0430 <strong>58%<\/strong>.<\/li><li>\u041a\u043e\u043b\u043e\u0441\u0430\u043b\u044c\u043d\u0456 <strong>$260 \u043c\u0456\u043b\u044c\u044f\u0440\u0434\u0456\u0432<\/strong> \u0443 \u0432\u0442\u0440\u0430\u0447\u0435\u043d\u0438\u0445 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f\u0445 \u0432 e-commerce \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0442\u0438 \u0449\u043e\u0440\u043e\u043a\u0443 \u043b\u0438\u0448\u0435 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0447\u0435\u043a\u0430\u0443\u0442\u0443.<\/li><li>\u041d\u0430\u0432\u0456\u0442\u044c \u0433\u0456\u0433\u0430\u043d\u0442\u0438 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u043d\u0435 \u0437\u0430\u0445\u0438\u0449\u0435\u043d\u0456: HubSpot \u0432\u0442\u0440\u0430\u0442\u0438\u0432 <strong>70\u201380%<\/strong> \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 \u0437\u043c\u0456\u043d\u0438 \u0432 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u0445, \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0442\u0438 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u043e\u0433\u043e \u0442\u0430 \u043d\u0435\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.<\/li><li>\u0411\u0440\u0435\u043d\u0434\u0438 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u043d\u0430\u0440\u0430\u0437\u0456 \u0432\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c <strong>$29<\/strong> \u043d\u0430 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456 \u0447\u0435\u0440\u0435\u0437 \u0441\u0442\u0440\u0456\u043c\u043a\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f (CAC).<\/li><li>\u041f\u0440\u0438\u0433\u043e\u043b\u043e\u043c\u0448\u043b\u0438\u0432\u0456 <strong>60%<\/strong> \u0443\u0441\u0456\u0445 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432 \u0443 Google \u0442\u0435\u043f\u0435\u0440 \u0437\u0430\u0432\u0435\u0440\u0448\u0443\u044e\u0442\u044c\u0441\u044f \u0431\u0435\u0437 \u0436\u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u043d\u0430 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0439 \u0432\u0435\u0431\u0441\u0430\u0439\u0442.<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f<\/strong><\/th><th><strong>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u041a\u043e\u043b\u0430\u043f\u0441 \u0432\u0435\u0440\u0445\u043d\u044c\u043e\u0457 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0438<\/strong><\/td><td>AI Overviews \u0441\u043a\u043e\u0440\u043e\u0447\u0443\u044e\u0442\u044c \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u043a\u0456\u0432 \u043d\u0430 1-\u0448\u0443 \u043f\u043e\u0437\u0438\u0446\u0456\u044e \u043d\u0430 <strong>58%<\/strong>.<\/td><\/tr><tr><td><strong>\u041f\u0430\u0440\u0430\u0434\u0438\u0433\u043c\u0430 Zero-Click<\/strong><\/td><td><br><strong>60%<\/strong> \u0443\u0441\u0456\u0445 \u043f\u043e\u0448\u0443\u043a\u0456\u0432 \u0437\u0430\u0432\u0435\u0440\u0448\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0443\u043b\u0435\u043c \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0456\u0432.<\/td><\/tr><tr><td><strong>\u041a\u0440\u0438\u0437\u0430 \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f<\/strong><\/td><td>\u0411\u0440\u0435\u043d\u0434\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c <strong>$29<\/strong> \u043d\u0430 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A6%D1%96%D0%BD%D0%B0_%D1%96%D0%B3%D0%BD%D0%BE%D1%80%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F_%D1%82%D0%B5%D1%85%D0%BD%D1%96%D1%87%D0%BD%D0%BE%D0%B3%D0%BE_SEO_%D1%82%D0%B0_UX\"><\/span><strong>\u0426\u0456\u043d\u0430 \u0456\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e\u0433\u043e SEO \u0442\u0430 UX<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0432\u0430\u0436\u0430\u0454\u0442\u0435, \u0449\u043e \u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u0432\u0430\u0448\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u043d\u0435 \u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f? \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435 \u0449\u0435 \u0440\u0430\u0437.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u0441\u043b\u0430\u0431\u043a\u0438\u0439, \u0432\u0438\u0434\u0438\u043c\u0456\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0443 \u0440\u0443\u0439\u043d\u0443\u0454\u0442\u044c\u0441\u044f. \u041f\u043e\u0442\u043e\u0447\u043d\u0438\u0439 \u0441\u0442\u0430\u043d \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e\u0433\u043e SEO \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0440\u0438\u0442\u0435\u0439\u043b\u0456 \u0454 \u0437\u0430\u0433\u0440\u043e\u0437\u043b\u0438\u0432\u043e \u043d\u0438\u0437\u044c\u043a\u0438\u043c.<\/p>\n\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 (\u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0435 SEO \u0442\u0430 UX)<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>\u0423 <strong>86%<\/strong> e-commerce \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u044f \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u043e\u0432\u0430\u043d\u0430 \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044f \u043f\u0435\u0440\u0435\u043b\u0456\u043d\u043a\u043e\u0432\u043a\u0430, \u0449\u043e \u043f\u0440\u0438\u0445\u043e\u0432\u0443\u0454 \u0457\u0445\u043d\u0456 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u0442\u043e\u0432\u0430\u0440\u0438 \u0432\u0456\u0434 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0440\u043e\u0431\u043e\u0442\u0456\u0432 (Reboot Online).<\/li><li>*62,4%** \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0456\u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0449\u043e\u043d\u0430\u0439\u043c\u0435\u043d\u0448\u0435 \u0437 \u043e\u0434\u043d\u0438\u043c \u0431\u0438\u0442\u0438\u043c \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c \u0443 \u0441\u0432\u043e\u0457\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0456.<\/li><li>\u0414\u0443\u0431\u043b\u044c\u043e\u0432\u0430\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e \u043d\u0430 <strong>38%<\/strong> \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u0438\u0445 e-commerce \u0441\u0430\u0439\u0442\u0456\u0432, \u0440\u043e\u0437\u043c\u0438\u0432\u0430\u044e\u0447\u0438 \u0457\u0445\u043d\u0456\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0440\u0430\u043d\u0436\u0443\u0432\u0430\u043d\u043d\u044f.<\/li><li>*92%** \u043d\u0430\u0439\u043c\u0435\u043d\u0448 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u0438\u0445 e-commerce \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0442\u0440\u0430\u0436\u0434\u0430\u044e\u0442\u044c \u0432\u0456\u0434 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0457 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u043d\u0438\u0437\u044c\u043a\u043e\u044f\u043a\u0456\u0441\u043d\u043e\u0433\u043e \u0442\u0430 \u0442\u043e\u043d\u043a\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 (thin content).<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043b\u0435 \u0432\u0441\u0435 \u0441\u0442\u0430\u0454 \u0449\u0435 \u0433\u0456\u0440\u0448\u0435, \u043a\u043e\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456. \u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0456 \u0432\u0437\u0430\u0433\u0430\u043b\u0456 \u043d\u0435 \u0442\u0435\u0440\u043f\u043b\u044f\u0442\u044c \u043f\u043e\u0432\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043f\u043e\u043a\u0438\u043d\u0443\u0442\u0438\u0445 \u043a\u043e\u0448\u0438\u043a\u0456\u0432 \u0432 e-commerce \u0441\u044f\u0433\u0430\u0454 \u043d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u0438\u0445 <strong>70,22%<\/strong>.<br><\/li>\n\n\n\n<li>\u041d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u0446\u0456 \u0431\u0430\u0440&#8217;\u0454\u0440\u0438 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u044e\u0442\u044c \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0432\u0456\u0434\u043c\u043e\u0432 \u0449\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u2014 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e \u0434\u043e <strong>77%<\/strong>.<br><\/li>\n\n\n\n<li>\u0417\u0430\u0442\u0440\u0438\u043c\u043a\u0430 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u043b\u0438\u0448\u0435 \u043d\u0430 \u043e\u0434\u043d\u0443 \u0441\u0435\u043a\u0443\u043d\u0434\u0443 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0437\u043d\u0438\u0436\u0443\u0454 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u043d\u0430 <strong>7%<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B5%D0%BF%D0%B5%D1%80%D0%B5%D0%B2%D0%B5%D1%80%D1%88%D0%B5%D0%BD%D0%B8%D0%B9_ROI_%D0%BE%D1%80%D0%B3%D0%B0%D0%BD%D1%96%D1%87%D0%BD%D0%BE%D0%B3%D0%BE_%D0%BF%D0%BE%D1%88%D1%83%D0%BA%D1%83\"><\/span><strong>\u041d\u0435\u043f\u0435\u0440\u0435\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0439 ROI \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u0448\u0443\u043a\u0443<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u043f\u043b\u0430\u0442\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0442\u0430\u0454 \u043d\u0430\u0434\u0442\u043e \u0434\u043e\u0440\u043e\u0433\u043e\u044e, \u043a\u0443\u0434\u0438 \u0441\u043f\u0440\u044f\u043c\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043f\u0440\u0438 \u0432\u0438\u043a\u043b\u0438\u043a\u0438, \u043f\u043e\u0432&#8217;\u044f\u0437\u0430\u043d\u0456 \u0437 \u0428\u0406, \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430\u0439\u043f\u043e\u0442\u0443\u0436\u043d\u0456\u0448\u0438\u043c \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u043e\u043c \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0443. \u0427\u043e\u043c\u0443? \u0422\u043e\u043c\u0443 \u0449\u043e \u043f\u043e\u0448\u0443\u043a \u0431\u0435\u0437\u0434\u043e\u0433\u0430\u043d\u043d\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u043f\u043b\u044e\u0454 \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u043f\u0438\u0442.<\/p>\n\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 (\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a)<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0442\u0440\u0430\u0444\u0456\u043a \u0433\u0435\u043d\u0435\u0440\u0443\u0454 <strong>23,6%<\/strong> \u0443\u0441\u0456\u0445 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u0432 e-commerce \u043f\u043e \u0432\u0441\u044c\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0443.<\/li><li>SEO \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 <strong>8x<\/strong>, \u0449\u043e \u0440\u0456\u0432\u043d\u043e \u0432\u0434\u0432\u0456\u0447\u0456 \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0443\u0454 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a <strong>4x<\/strong>, \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043d\u0438\u0439 \u0434\u043b\u044f PPC-\u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/li><li>\u0417\u0430 \u0443\u043c\u043e\u0432\u0438 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 SEO \u0437\u0434\u0430\u0442\u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u0442\u0438 \u0432\u0438\u043d\u044f\u0442\u043a\u043e\u0432\u0438\u0439 ROI \u0434\u043e <strong>700%<\/strong>.<\/li><li>\u041b\u0456\u0434\u0438, \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u0456 \u0437 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u044e\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f \u0443 <strong>14,6%<\/strong>, \u0443\u043f\u0435\u0432\u043d\u0435\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u0448\u0443\u044e\u0447\u0438 1,7% \u0443 \u0432\u0438\u0445\u0456\u0434\u043d\u0438\u0445 \u043b\u0456\u0434\u0456\u0432 (outbound).<\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/strong><\/th><th><strong>\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0435 SEO<\/strong><\/th><th><strong>\u041f\u043b\u0430\u0442\u043d\u0438\u0439 PPC \/ Outbound<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>\u041f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 (ROI)<\/strong><\/td><td><br><strong>8x<\/strong><\/td><td><br><strong>4x<\/strong><\/td><\/tr><tr><td><strong>\u0420\u0456\u0432\u0435\u043d\u044c \u0437\u0430\u043a\u0440\u0438\u0442\u0442\u044f \u043b\u0456\u0434\u0456\u0432<\/strong><\/td><td><br><strong>14,6%<\/strong><\/td><td><br><strong>1,7%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%93%D0%B0%D0%BB%D1%83%D0%B7%D0%B5%D0%B2%D1%96_%D0%B1%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D0%B8_%D1%82%D0%B0_%D0%BA%D0%BE%D0%B5%D1%84%D1%96%D1%86%D1%96%D1%94%D0%BD%D1%82%D0%B8_%D0%BA%D0%BE%D0%BD%D0%B2%D0%B5%D1%80%D1%81%D1%96%D1%97\"><\/span><strong>\u0413\u0430\u043b\u0443\u0437\u0435\u0432\u0456 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438 \u0442\u0430 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434 \u043c\u0430\u0454 \u0432\u0430\u0448 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043d\u0430 \u0442\u043b\u0456 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0438\u0442\u0435\u0439\u043b\u0443 \u0432\u0440\u0430\u0436\u0430\u044e\u0442\u044c. \u0414\u043e \u043a\u0456\u043d\u0446\u044f 2025 \u0440\u043e\u043a\u0443 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u043e\u0431\u0441\u044f\u0433 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0432 e-commerce \u0443\u043f\u0435\u0432\u043d\u0435\u043d\u043e \u043f\u0435\u0440\u0435\u0442\u043d\u0435 \u043f\u043e\u0437\u043d\u0430\u0447\u043a\u0443 \u0443 <strong>$6 \u0442\u0440\u0438\u043b\u044c\u0439\u043e\u043d\u0456\u0432<\/strong>. \u041e\u0441\u044c \u044f\u043a \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u0442\u0440\u0430\u0444\u0456\u043a \u0443 \u0446\u044c\u043e\u043c\u0443 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456:<\/p>\n\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 (\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a)<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>\u0421\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 e-commerce \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e \u0443\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u044c\u0441\u044f \u0432 \u0434\u0456\u0430\u043f\u0430\u0437\u043e\u043d\u0456 \u0432\u0456\u0434 <strong>2,5%<\/strong> \u0434\u043e <strong>3%<\/strong>.<\/li><li>\u0421\u0435\u043a\u0442\u043e\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043d\u0430\u043f\u043e\u0457\u0432 (Food &amp; Beverage) \u043b\u0456\u0434\u0438\u0440\u0443\u0454 \u0437 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u043e\u043c \u0443 \u0432\u0440\u0430\u0436\u0430\u044e\u0447\u0456 <strong>6,11%<\/strong> \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043c\u0435\u043d\u0448\u043e\u043c\u0443 \u043a\u043e\u0433\u043d\u0456\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044e \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0446\u044f.<\/li><li>\u0421\u0435\u0433\u043c\u0435\u043d\u0442 \u043b\u044e\u043a\u0441\u043e\u0432\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0442\u0430 \u044e\u0432\u0435\u043b\u0456\u0440\u043d\u0438\u0445 \u0432\u0438\u0440\u043e\u0431\u0456\u0432 \u043c\u0430\u0454 \u043d\u0430\u0439\u043d\u0438\u0436\u0447\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0443 \u0441\u0432\u0456\u0442\u0456 \u2014 \u043b\u0438\u0448\u0435 <strong>1,19%<\/strong>.<\/li><li>\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0442\u0440\u0430\u0444\u0456\u043a \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u043d\u0430\u0434\u0456\u0439\u043d\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438, \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0443\u044e\u0447\u0438\u0441\u044c \u0443 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443 \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 <strong>2,1%<\/strong> \u043f\u043e \u0432\u0441\u0456\u0439 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457.<\/li><li>\u0422\u0440\u0430\u0444\u0456\u043a \u0456\u0437 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0454 \u043d\u0430\u0439\u043d\u0438\u0436\u0447\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c, \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u044e\u0447\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u043b\u0438\u0448\u0435 \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 <strong>0,7%<\/strong>.<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0435 \u0441\u0430\u043c\u0435 \u043b\u044e\u0434\u0438 \u043a\u0443\u043f\u0443\u044e\u0442\u044c? \u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u0430 \u2014 \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u0437 \u0434\u043e\u043b\u043e\u043d\u0456 \u0441\u0432\u043e\u0454\u0457 \u0440\u0443\u043a\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>57%<\/strong> \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0432 e-commerce \u0443 2024 \u0440\u043e\u0446\u0456 \u0431\u0443\u043b\u043e \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445.<br><\/li>\n\n\n\n<li>\u0417\u043d\u0430\u0447\u043d\u0456 <strong>75%<\/strong> \u0443\u0441\u044c\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 \u043d\u0430\u0440\u0430\u0437\u0456 \u043f\u0440\u0438\u043f\u0430\u0434\u0430\u0454 \u0441\u0430\u043c\u0435 \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A8%D0%86_%D1%82%D0%B0_%D0%BC%D0%B0%D0%B9%D0%B1%D1%83%D1%82%D0%BD%D1%94_%D0%B1%D0%B5%D0%B7_%D0%BA%D0%BB%D1%96%D0%BA%D1%96%D0%B2_Zero-Click\"><\/span><strong>\u0428\u0406 \u0442\u0430 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0431\u0435\u0437 \u043a\u043b\u0456\u043a\u0456\u0432 (Zero-Click)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u043f\u043e\u0445\u0430 \u00ab\u0434\u0435\u0441\u044f\u0442\u0438 \u0441\u0438\u043d\u0456\u0445 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c\u00bb \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u0456\u0434\u0456\u0439\u0448\u043b\u0430 \u0432 \u043c\u0438\u043d\u0443\u043b\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0435\u043b\u0438\u043a\u0456 \u043c\u043e\u0432\u043d\u0456 \u043c\u043e\u0434\u0435\u043b\u0456 (LLM) \u0434\u043e\u043a\u043e\u0440\u0456\u043d\u043d\u043e \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u0442\u0435, \u044f\u043a \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0456 \u0437\u043d\u0430\u0445\u043e\u0434\u044f\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0438. \u042f\u043a\u0449\u043e \u0432\u0438 \u043d\u0435 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0454\u0442\u0435 \u0441\u0430\u0439\u0442 \u0434\u043b\u044f \u0437\u0433\u0430\u0434\u043e\u043a \u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0456\u0439 \u0432\u0438\u0434\u0430\u0447\u0456, \u0432\u0438 \u0432\u0436\u0435 \u0432\u0456\u0434\u0441\u0442\u0430\u0454\u0442\u0435 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432.<\/p>\n\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> \u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0438 (\u041e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a)<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>\u041d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 2025 \u0440\u043e\u043a\u0443 \u0442\u0440\u0430\u0444\u0456\u043a \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u043d\u0430 \u0431\u0430\u0437\u0456 \u0428\u0406 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0432\u0430\u0432 \u0441\u0442\u0440\u0456\u043c\u043a\u0435 \u0440\u0456\u0447\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u0430 <strong>527%<\/strong>.<\/li><li>\u041e\u0447\u0456\u043a\u0443\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0432\u0435\u0431\u0442\u0440\u0430\u0444\u0456\u043a \u0456\u0437 \u0434\u0436\u0435\u0440\u0435\u043b \u043d\u0430 \u0431\u0430\u0437\u0456 LLM \u0443\u043f\u0435\u0432\u043d\u0435\u043d\u043e \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0456\u043a \u0456\u0437 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0445 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0443\u0436\u0435 \u0434\u043e 2028 \u0440\u043e\u043a\u0443.<\/li><li>AI Overviews \u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c\u0441\u044f \u0434\u043b\u044f <strong>88%<\/strong> \u0443\u0441\u0456\u0445 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432.<\/li><li>\u041f\u0440\u043e\u0442\u0435 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0437\u0430\u0445\u0438\u0449\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0441\u043d\u0456 \u0434\u043e\u0445\u043e\u0434\u0438 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438: AI Overviews \u0437\u2019\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u0432 <strong>3,2%<\/strong> \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432, \u0449\u043e \u0454 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0438\u043c \u043c\u0456\u043d\u0456\u043c\u0443\u043c\u043e\u043c \u0441\u0435\u0440\u0435\u0434 \u0443\u0441\u0456\u0445 \u043d\u0456\u0448.<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043b\u0435 \u043e\u0441\u044c \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u0439 \u0441\u0435\u043a\u0440\u0435\u0442 \u0428\u0406-\u0442\u0440\u0430\u0444\u0456\u043a\u0443: <strong>\u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456, \u044f\u043a\u0456 \u0432\u0441\u0435 \u0436 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442\u044c \u0437\u0430 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c\u0438, \u043d\u0430\u0434\u0437\u0432\u0438\u0447\u0430\u0439\u043d\u043e \u0446\u0456\u043d\u043d\u0456.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447 \u0456\u0437 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u043f\u0438\u0442\u0443 \u0428\u0406 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0443 <strong>4,4 \u0440\u0430\u0437\u0430<\/strong> \u0431\u0456\u043b\u044c\u0448\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457, \u043d\u0456\u0436 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u0439 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447.<br><\/li>\n\n\n\n<li>\u0411\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0446\u0438\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0432 AI Overviews, \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u043d\u0430 <strong>35%<\/strong> \u0431\u0456\u043b\u044c\u0448\u0435 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0445 \u043a\u043b\u0456\u043a\u0456\u0432, \u043d\u0456\u0436 \u0457\u0445\u043d\u0456 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438, \u044f\u043a\u0456 \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0443 \u0437\u0433\u0430\u0434\u043a\u0438.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9D%D0%B0%D0%B9%D0%BA%D1%80%D0%B0%D1%89%D1%96_%D0%BF%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D0%BA%D0%B8_%D0%BD%D0%B0_2026_%D1%80%D1%96%D0%BA\"><\/span><strong>\u041d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 2026 \u0440\u0456\u043a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043f\u0438\u0440\u0430\u044e\u0447\u0438\u0441\u044c \u043d\u0430 \u0446\u0456 \u0491\u0440\u0443\u043d\u0442\u043e\u0432\u043d\u0456 \u0434\u0430\u043d\u0456, \u044f\u043a \u0433\u0430\u0440\u0430\u043d\u0442\u0443\u0432\u0430\u0442\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0443 2026 \u0440\u043e\u0446\u0456?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0456\u0434 \u0440\u043e\u0437\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043d\u044f \u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0435\u0439 (Entity Recognition):<\/strong> \u043f\u0440\u0438\u043f\u0438\u043d\u0456\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0441\u0443\u0442\u043e \u043d\u0430 \u0431\u0430\u0437\u043e\u0432\u0438\u0445 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u043b\u043e\u0432\u0430\u0445. \u0421\u0444\u043e\u0440\u043c\u0443\u0439\u0442\u0435 \u0431\u0440\u0435\u043d\u0434 \u044f\u043a \u0447\u0456\u0442\u043a\u043e \u0440\u043e\u0437\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0443 \u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c, \u0449\u043e\u0431 \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456 \u0437\u0433\u0430\u0434\u043a\u0438 \u0432 AI Overviews.<br><\/li>\n\n\n\n<li><strong>\u0412\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044e\u0439\u0442\u0435 UX \u0447\u0435\u043a\u0430\u0443\u0442\u0443:<\/strong> \u0432\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u0435 \u0437\u043d\u0430\u0447\u043d\u0456 \u043a\u043e\u0448\u0442\u0438 \u043d\u0430 \u0444\u0456\u043d\u0456\u0448\u043d\u0456\u0439 \u043f\u0440\u044f\u043c\u0456\u0439. \u0423\u0441\u0443\u043d\u0435\u043d\u043d\u044f \u0437\u0430\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u044e\u0437\u0430\u0431\u0456\u043b\u0456\u0442\u0456 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u0435 \u0434\u0430\u0442\u0438 \u043f\u0440\u0438\u0440\u0456\u0441\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043d\u0430 <strong>35,26%<\/strong> \u0434\u043b\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<br><\/li>\n\n\n\n<li><strong>\u0428\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u2014 \u0446\u0435 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a:<\/strong> \u0441\u0430\u0439\u0442\u0438 e-commerce, \u0449\u043e \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u044e\u0442\u044c\u0441\u044f \u0437\u0430 1 \u0441\u0435\u043a\u0443\u043d\u0434\u0443, \u0434\u043e\u0441\u044f\u0433\u0430\u044e\u0442\u044c \u0443 <strong>2,5 \u0440\u0430\u0437\u0430<\/strong> \u0432\u0438\u0449\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 (<strong>3,05%<\/strong>), \u043d\u0456\u0436 \u0441\u0430\u0439\u0442\u0438 \u0456\u0437 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f\u043c \u0443 5 \u0441\u0435\u043a\u0443\u043d\u0434 (<strong>0,67%<\/strong>).<br><\/li>\n\n\n\n<li><strong>\u041d\u0435 \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u0439\u0442\u0435\u0441\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 \u043f\u043b\u0430\u0442\u043d\u0438\u0439 \u0442\u0440\u0430\u0444\u0456\u043a:<\/strong> \u043d\u0435\u0445\u0442\u0443\u0432\u0430\u043d\u043d\u044f SEO \u043a\u043e\u0448\u0442\u0443\u0454 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0432\u0442\u0440\u0430\u0442\u0438 <strong>40\u201360%<\/strong> \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043f\u043e\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0443.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%92%D0%B8%D1%81%D0%BD%D0%BE%D0%B2%D0%BA%D0%B8\"><\/span><strong>\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438, \u0449\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0439 \u0443\u0441\u043f\u0456\u0445 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456\u0439 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u0443 2026 \u0440\u043e\u0446\u0456, \u0454 \u0431\u0435\u0437\u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0456\u0441\u043d\u0438\u043c\u0438. \u042f\u043a\u0449\u043e \u0432\u0438 \u0456\u0433\u043d\u043e\u0440\u0443\u0454\u0442\u0435 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0439 \u0431\u043e\u0440\u0433, \u043b\u0435\u0433\u043a\u043e\u0432\u0430\u0436\u043d\u043e \u0441\u0442\u0430\u0432\u0438\u0442\u0435\u0441\u044f \u0434\u043e \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u043e\u0457 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0430\u0431\u043e \u0432\u0456\u0434\u043c\u043e\u0432\u043b\u044f\u0454\u0442\u0435\u0441\u044f \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e AI Overviews, \u0432\u0430\u0448 \u0431\u0456\u0437\u043d\u0435\u0441 \u0444\u0430\u043a\u0442\u0438\u0447\u043d\u043e \u0441\u0442\u0430\u043d\u0435 \u043d\u0435\u0432\u0438\u0434\u0438\u043c\u0438\u043c. \u041f\u0440\u043e\u0442\u0435 \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u0444\u043e\u043a\u0443\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0433\u043b\u0438\u0431\u043e\u043a\u043e\u043c\u0443 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u043e\u043c\u0443 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0456 \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u0431\u0435\u0437\u0448\u043e\u0432\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443, \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043f\u043e\u0448\u0443\u043a \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u043c \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u043e\u043c \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u043e\u0457 \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D0%B0%D1%81%D1%82%D1%96_%D0%B7%D0%B0%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%BD%D1%8F\"><\/span><strong>\u0427\u0430\u0441\u0442\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772467394755\"><strong class=\"schema-faq-question\"><strong>\u041d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043f\u043e\u0432\u0456\u043b\u044c\u043d\u0438\u0439 \u0441\u0430\u0439\u0442 \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0448\u043a\u043e\u0434\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0432 e-commerce?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0412\u0456\u043d \u0437\u0430\u0432\u0434\u0430\u0454 \u0441\u0443\u0442\u0442\u0454\u0432\u043e\u0457 \u0448\u043a\u043e\u0434\u0438. \u0417\u0430\u0442\u0440\u0438\u043c\u043a\u0430 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0432\u0441\u044c\u043e\u0433\u043e \u043d\u0430 \u043e\u0434\u043d\u0443 \u0441\u0435\u043a\u0443\u043d\u0434\u0443 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0437\u043d\u0438\u0436\u0443\u0454 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u043d\u0430 <strong>7%<\/strong>. \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0441\u0430\u0439\u0442\u0438, \u044f\u043a\u0456 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u044e\u0442\u044c\u0441\u044f \u0437\u0430 1 \u0441\u0435\u043a\u0443\u043d\u0434\u0443, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u044e\u0442\u044c \u0443 <strong>2,5 \u0440\u0430\u0437\u0430<\/strong> \u0432\u0438\u0449\u0438\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457, \u043d\u0456\u0436 \u0441\u0430\u0439\u0442\u0438, \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u0442\u0440\u0438\u0432\u0430\u0454 5 \u0441\u0435\u043a\u0443\u043d\u0434.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772467417668\"><strong class=\"schema-faq-question\"><strong>\u0427\u0438 \u0432\u0431\u0438\u0432\u0430\u044e\u0442\u044c AI Overviews \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 SEO-\u0442\u0440\u0430\u0444\u0456\u043a?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0406 \u0442\u0430\u043a, \u0456 \u043d\u0456. AI Overviews \u0441\u043a\u043e\u0440\u043e\u0442\u0438\u043b\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0456\u0432 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456\u0437 1-\u0457 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0456\u0439 \u0432\u0438\u0434\u0430\u0447\u0456 \u043d\u0430 <strong>58%<\/strong>. \u041f\u0440\u043e\u0442\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0437\u0433\u0430\u0434\u043a\u0438 \u0432 AI Overview \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u043e \u0437\u0431\u0456\u043b\u044c\u0448\u0443\u0454 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 CTR \u0437 <strong>0,6%<\/strong> \u0434\u043e <strong>1,08%<\/strong>, \u0430 \u0442\u0430\u043a\u0456 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u0443 <strong>4,4 \u0440\u0430\u0437\u0430<\/strong> \u0431\u0456\u043b\u044c\u0448\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772467427993\"><strong class=\"schema-faq-question\"><strong>\u041d\u0430 \u044f\u043a\u0438\u0439 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432\u0430\u0440\u0442\u043e \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0421\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456\u0439 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043a\u043e\u043b\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043c\u0456\u0436 <strong>2,5%<\/strong> \u0442\u0430 <strong>3%<\/strong>. \u041f\u0440\u043e\u0442\u0435 \u0432\u0456\u043d \u0441\u0443\u0442\u0442\u0454\u0432\u043e \u0440\u0456\u0437\u043d\u0438\u0442\u044c\u0441\u044f \u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0433\u0430\u043b\u0443\u0437\u0456: \u0441\u0435\u043a\u0442\u043e\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043d\u0430\u043f\u043e\u0457\u0432 (Food &amp; Beverage) \u0441\u044f\u0433\u0430\u0454 \u043f\u0456\u043a\u043e\u0432\u0438\u0445 <strong>6,11%<\/strong>, \u0442\u043e\u0434\u0456 \u044f\u043a \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0440\u043e\u0437\u043a\u043e\u0448\u0456 \u0437\u0443\u043f\u0438\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0437\u043d\u0430\u0447\u0446\u0456 <strong>1,19%<\/strong>.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0414\u0436\u0435\u0440\u0435\u043b\u0430:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\" rel=\"nofollow\">Ahrefs<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/baymard.com\/research\/checkout-usability\" rel=\"nofollow\">Baymard<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/thedigitalbloom.com\/learn\/2025-organic-traffic-crisis-analysis-report\/\" rel=\"nofollow\">The Digital Bloom<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2025\/01\/10\/why-customer-retention-will-make-or-break-your-e-commerce-business-in-2025\/\" rel=\"nofollow\">Forbes<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.bain.com\/\" rel=\"nofollow\">Bain<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.rebootonline.com\/seo-statistics\/ecommerce-seo-statistics\/\" rel=\"nofollow\">Reboot Online<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.charleagency.com\/articles\/ecommerce-seo-statistics\/\" rel=\"nofollow\">Charle Agency<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7279630738814111745\/\" rel=\"nofollow\">LinkedIn<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/seoprofy.com\/blog\/seo-statistics\/\" rel=\"nofollow\">SeoProfy<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/intergrowth.com\/content-marketing\/\" rel=\"nofollow\">Intergrowth<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/redstagfulfillment.com\/average-conversion-rate-for-ecommerce\/\" rel=\"nofollow\">Red Stag Fulfillment<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.semrush.com\/blog\/ai-seo-statistics\/\" rel=\"nofollow\">Semrush<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update\" rel=\"nofollow\">Seer Interactive<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423 2026 \u0440\u043e\u0446\u0456 \u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0437\u043c\u0456\u043d\u0438\u043b\u0430\u0441\u044f. \u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u0440\u043e\u043a\u0456\u0432 \u043c\u0438 \u043f\u043e\u043a\u043b\u0430\u0434\u0430\u043b\u0438\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0441\u0442\u0438\u0439 \u043e\u0431\u043c\u0456\u043d: \u043c\u0438 \u0434\u0430\u0432\u0430\u043b\u0438 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 SEO \u0434\u043b\u044f e-commerce \u043d\u0430 2026 \u0440\u0456\u043a - Content Refresher<\/title>\n<meta name=\"description\" content=\"AI Overviews are wiping out 58% of #1 organic clicks. Discover 40+ crucial e-commerce SEO statistics for 2026 to help your strategy adapt and survive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content-refresher.com\/blog\/uk\/\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430-seo-\u0434\u043b\u044f-e-commerce-\u043d\u0430-2026-\u0440\u0456\u043a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 SEO \u0434\u043b\u044f e-commerce \u043d\u0430 2026 \u0440\u0456\u043a - Content Refresher\" \/>\n<meta property=\"og:description\" content=\"AI Overviews are wiping out 58% of #1 organic clicks. 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