{"id":363,"date":"2026-05-02T07:00:00","date_gmt":"2026-05-02T05:00:00","guid":{"rendered":"https:\/\/content-refresher.com\/blog\/?p=363"},"modified":"2026-04-29T20:40:17","modified_gmt":"2026-04-29T18:40:17","slug":"how-to-do-content-gap-analysis","status":"publish","type":"post","link":"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/","title":{"rendered":"How to do Content Gap Analysis"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>If you want to dominate the search results in your industry, you need to know exactly what your competitors are doing better than you. Learning <strong>how to do content gap analysis<\/strong> gives you a clear, data-backed roadmap for creating content that drives targeted organic traffic. By systematically identifying the keywords and topics your website is missing, you can plug the leaks in your strategy and start capturing the audience you&#8217;ve been losing to rival brands.<\/p>\n\n<div class=\"cr-takeaways\">  <div class=\"cr-takeaways__header\">    <h3 class=\"cr-takeaways__title\"><span class=\"cr-takeaways__icon\" aria-hidden=\"true\">\ud83d\udd11<\/span> Key Takeaways on How to Do Content Gap Analysis<\/h3>  <\/div>  <ul class=\"cr-takeaways__list\"><li>Start by identifying your direct SEO competitors, not just your business competitors.<\/li><li>Use SEO software to run a domain-level keyword intersection report.<\/li><li>Audit your existing pages to see if they can be expanded to cover missing subtopics.<\/li><\/ul><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/#Identifying_Your_True_Search_Competitors\" >Identifying Your True Search Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/#Extracting_Missing_Keywords_with_SEO_Tools\" >Extracting Missing Keywords with SEO Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/#Auditing_Existing_Pages_vs_Creating_New_Content\" >Auditing Existing Pages vs. Creating New Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/#Automating_Your_Content_Updates_with_Content_Refresher\" >Automating Your Content Updates with Content Refresher<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Identifying_Your_True_Search_Competitors\"><\/span>Identifying Your True Search Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Are you analyzing the right websites, or just the brands you consider rivals?<\/strong><\/p>\n<p>The first crucial step in learning how to do content gap analysis is defining your true search competitors. The companies you compete with for sales are not always the same websites you compete with in Google. Search competitors are the domains that consistently rank on page one for the keywords your target audience is using.<\/p>\n<p>To find them, simply search for your primary industry keywords and take note of the blogs, publications, and competitor sites that frequently appear. Compile a list of 3 to 5 top-performing domains to use as the baseline for your analysis.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Extracting_Missing_Keywords_with_SEO_Tools\"><\/span>Extracting Missing Keywords with SEO Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Are you ready to let data dictate your editorial calendar?<\/strong><\/p>\n<p>While manual searches can give you ideas, a proper analysis requires SEO tools like Ahrefs, Semrush, or SE Ranking. These platforms have dedicated &#8220;Keyword Gap&#8221; features that compare your domain against your selected competitors. The tool will generate a comprehensive list of keywords that at least one of your competitors ranks for, but your website does not.<\/p>\n<p>Focus on filtering this list. Look for keywords that have a reasonable search volume, a manageable keyword difficulty, and a clear relevance to your product or service. This filtered list becomes your priority target list for new content creation.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Auditing_Existing_Pages_vs_Creating_New_Content\"><\/span>Auditing Existing Pages vs. Creating New Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Do you always need to write a brand new article to fill a gap?<\/strong><\/p>\n<p>Not every content gap requires starting from scratch. Often, the analysis will reveal missing subtopics that perfectly align with an article you have already published but failed to optimize fully. In these cases, it is much faster and more effective to update the existing page rather than writing a new one.<\/p>\n<table>\n    <tr>\n        <th>Type of Gap<\/th>\n        <th>Action to Take<\/th>\n    <\/tr>\n    <tr>\n        <td><strong>Entirely Missing Topic<\/strong><\/td>\n        <td>Create a new, comprehensive pillar page or blog post.<\/td>\n    <\/tr>\n    <tr>\n        <td><strong>Missing Subtopic<\/strong><\/td>\n        <td>Update an existing relevant page by adding new H2\/H3 sections.<\/td>\n    <\/tr>\n    <tr>\n        <td><strong>Underperforming Page<\/strong><\/td>\n        <td>Rewrite and refresh the existing content to better match search intent.<\/td>\n    <\/tr>\n<\/table>\n\n<h2><span class=\"ez-toc-section\" id=\"Automating_Your_Content_Updates_with_Content_Refresher\"><\/span>Automating Your Content Updates with Content Refresher<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>What if you could put your content decay monitoring on autopilot?<\/strong><\/p>\n<p>Manually tracking content decay, analyzing SERP gaps, and rewriting outdated sections is incredibly time-consuming. This is where <strong>Content Refresher<\/strong> becomes your ultimate SEO weapon. Our WordPress plugin automatically detects which of your blog posts need updating and generates comprehensive, SEO-optimized drafts. You have complete flexibility: set the specific age of the posts to consider, filter by precise categories or tags, or manually hand-pick exactly which posts you want to refresh.<\/p>\n\n    <div class=\"cr-super-cta\">\n        <div class=\"cr-cta-content\">\n            <h3 class=\"cr-cta-title\" style=\"margin-top:0 !important;\">\n                Ready to take the next step?            <\/h3>\n            <p class=\"cr-cta-description\">\n                Boost your rankings and stay ahead of the competition with AI-powered content refreshing.            <\/p>\n            <a href=\"https:\/\/content-refresher.com\/#pricing\" class=\"cr-cta-button\">\n                Get Started            <\/a>\n        <\/div>\n    <\/div>\n    <style>\n        .cr-super-cta {\n            position: relative;\n            margin: 3rem 0;\n            padding: 2.5rem;\n            background: hsla(240, 10%, 8%, 0.85);\n            backdrop-filter: blur(20px);\n            -webkit-backdrop-filter: blur(20px);\n            border: 1px solid rgba(255, 255, 255, 0.1);\n            border-radius: 1.5rem;\n            color: #fff;\n            text-align: center;\n            overflow: hidden;\n        }\n\n        .cr-cta-title {\n            font-size: 2rem;\n            font-weight: 800;\n            margin-bottom: 1rem;\n            background: linear-gradient(135deg, #9560f0, #22d3ee);\n            -webkit-background-clip: text;\n            -webkit-text-fill-color: transparent;\n        }\n\n        .cr-cta-description {\n            font-size: 1.1rem;\n            color: #a1a1aa;\n            margin-bottom: 2rem;\n        }\n\n        .cr-cta-button {\n            display: inline-block;\n            padding: 1rem 2.5rem;\n            background: linear-gradient(135deg, #9560f0, #22d3ee);\n            color: #fff !important;\n            text-decoration: none !important;\n            font-weight: 700;\n            border-radius: 0.8rem;\n            transition: transform 0.3s ease, box-shadow 0.3s ease;\n            box-shadow: 0 10px 20px -5px rgba(149, 96, 240, 0.4);\n        }\n\n        .cr-cta-button:hover {\n            transform: translateY(-3px);\n            box-shadow: 0 15px 30px -5px rgba(149, 96, 240, 0.6);\n        }\n    <\/style>\n    \n\n<p>The best part? Content Refresher operates with a strict &#8220;human-in-the-loop&#8221; approach. The plugin handles the heavy lifting of research and rewriting, but <strong>nothing is ever published without your manual approval in the Verification Queue<\/strong>. You maintain complete editorial control while saving hours of manual work. Reclaim your lost traffic today with a free trial included for every new account.<\/p>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n  <div class=\"schema-faq-section\" id=\"faq-question-1\">\n    <strong class=\"schema-faq-question\">What tools do I need to do a content gap analysis?<\/strong> \n    <p class=\"schema-faq-answer\">You will need a robust SEO tool like Ahrefs, Semrush, or SE Ranking to accurately compare keyword overlaps between your domain and your competitors.<\/p> \n  <\/div> \n  <div class=\"schema-faq-section\" id=\"faq-question-2\">\n    <strong class=\"schema-faq-question\">How do I fix a content gap?<\/strong> \n    <p class=\"schema-faq-answer\">You can fix a content gap by either writing a new, highly optimized article to target the missing keyword or by updating an existing piece of content to include the missing subtopics.<\/p> \n  <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Learn exactly how to do content gap analysis to uncover profitable keywords your competitors rank for. Follow our step-by-step guide to boost organic traffic.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[10],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-content-gap-analysis","tag-content-gap-basics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to do Content Gap Analysis - Content Refresher<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content-refresher.com\/blog\/how-to-do-content-gap-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do Content Gap Analysis - Content Refresher\" \/>\n<meta property=\"og:description\" content=\"Learn exactly how to do content gap analysis to uncover profitable keywords your competitors rank for. 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